Founded by former Vogue Hellas Editor-in-Chief Elena Makri, Elena Makri Mykonos is dedicated to a luxurious resort living lifestyle uniquely inspired by the islands of Mykonos and Delos, a modern interpretation of the timeless Greek qualities of simplicity, harmony and high quality, reflected in the designs and the jewelry that adorns them.
Elena Makri has been designing clothes ever since she was a teenager. She studied fashion design in Athens and worked in the fashion industry and magazines, becoming the editor in chief of “Vogue Hellas’’, and the publisher of Life&Style”, the Greek Edition of “Hello!” and more recently “Hello! Fashion”. She is also the writer of two books, “”Every month, same day” and “One Life, Many time over”. The launching of Elena Makri Mykonos, a collection of clothes and accessories inspired by the timeless aura of Delos, is the realization of a life long dream.
The Philosophy behind the creation of the brand is based on an equation of Greek simplicity and high quality. A series of creations both comfortable and ethereal ideal for a resort look, that at the same time adheres to the classical aesthetics of Grecian style and its organic connection to the craftsmanship tradition of the country. Blended with the brand’s trademark cobalt blue hue, every item is handcrafted in Greece using organic materials of the highest quality.
Spirals and meanders, Doric and Aeolian rhythms, a world of absolute harmony and beauty that reveals a life philosophy that is definitively Greek. The details of the ancient Greek vessels and the folding of the clothing in the reliefs of the temples, travel through the centuries and form a highly aesthetic code that shapes fashion trends and global styles. This unique Greek aura that made Greek Fashion a universal trend in the 60’s and 70’s now inspires this feminine collection, and the handmade jewelry that adorns each item, renewing it every season.
A luxury resort wear line with a total range of product categories from clothing and swimwear to leather goods, accessories and perfumes, Elena Makri Mykonos is continuing its journey branching out with sales spots in some of the most exclusive resorts of the world with its flagship store in Athens.